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This web page petermortimore.com states the following, "Peter Mortimore is an Australian Artist with a passion for Equine Art, Landscape and The Bush." Our analyzers saw that the website stated " His work can be found in private and public collections internationally and in Windhorse Gallery." The Website also said " Bangalow, New South Wales. Artwork recently completed and available for viewing at Windhorse Gallery, Bangalow. Title Appaloosa Medium Oil on Canvas Dimensions 915mm x 1831 mm Price 2750." The website's header had peter mortimore as the most important optimized keyword. It is followed by peter, mortimore, and artist which isn't as highly ranked as peter mortimore. The next words petermortimore.com used was equine artist. bangalow was included but could not be seen by search crawlers.